Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
There’s some confusion. These work together, but aren’t the same thing.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.