Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Thought leadership research is the diving board. YOU are the diver.
What makes a client a good research candidate for your agency.