Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
You may not be considering how your research initiative can bring your whole organization together — but you should!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…