Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
You may not be considering how your research initiative can bring your whole organization together — but you should!