Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Thought leadership research is the diving board. YOU are the diver.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Knowing what people do isn’t the same as knowing what they think.