There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
My face tells you my answer in this one.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.