If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
What makes a client a good research candidate for your agency.