Knowing what people do isn’t the same as knowing what they think.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.