Building Thought Leadership with Existing Data

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

How to settle on a topic that will give your thought leadership efforts the most bang for your buck.

In February 2020, I started a weekly video series. Little did I know what was to come.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

There’s some confusion. These work together, but aren’t the same thing.