Building Thought Leadership with Existing Data

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

Sarah and I talk about respondent sources and representative samples.

Thought leadership research serves you and your audience. It doesn’t need to serve everyone.