Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
You may not be considering how your research initiative can bring your whole organization together — but you should!
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.