Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
If you collect information from your customers, you can probably build thought leadership content from data you already have!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!