Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
It’s not as easy as it looks, and running your own groups can affect the results.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Your research can be a powerful force for your organization, if you can just do three things with it.