Personas vs. Personalization

 One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.