Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Sarah and I talk about respondent sources and representative samples.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
It’s not as easy as it looks, and running your own groups can affect the results.