How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
It’s not as easy as it looks, and running your own groups can affect the results.
Research jargon is intimidating and doesn’t help your audience understand.
My face tells you my answer in this one.
Sarah and I talk about respondent sources and representative samples.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.