Share the Wealth
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
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How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
