FWR

Share the Wealth

BySusan November 13, 2020May 20, 2022

Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!

FWR

An Essential Resource for Presenting Data

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

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FWR

How Do I Get People to Take My Survey?

It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…

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What If Your Research Doesn’t Prove You Right?

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

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Avoid Double-Barreled Questions

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Fricken’ Likerts

Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…

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Thought Leadership Research and Knowing vs. Making

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