Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
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Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
