What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Sarah and I rant about making sure your agency clients are ready for research.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
You may not be considering how your research initiative can bring your whole organization together — but you should!