What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…