What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Don’t create research to tell you “That”. Create research to tell you “If”.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s so much more to an agency owner’s story than their age,…
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…