Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
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A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
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Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
