There are a variety of ways to group your research respondents to better understand them.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!