How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
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Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
