How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
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purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
