How Should We Be Segmenting Our Audiences in Research?

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.