How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
Research jargon is intimidating and doesn’t help your audience understand.
In February 2020, I started a weekly video series. Little did I know what was to come.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.