FWR

How Should We Be Segmenting Our Audiences in Research?

BySusan May 7, 2020May 18, 2022

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There are a variety of ways to group your research respondents to better understand them.

FWR

An Amazing Resource

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

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What’s In It For Me?

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?

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Forget the Research Jargon

Research jargon is intimidating and doesn’t help your audience understand.

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Prove Yourself Wrong

Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.

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A Smarter Agency Approach to Spec Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

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Can Research Generate ROI for Agencies?

Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…

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