You are the Diver
Thought leadership research is the diving board. YOU are the diver.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Your research can be a powerful force for your organization, if you can just do three things with it.