Research jargon is intimidating and doesn’t help your audience understand.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Your research can be a powerful force for your organization, if you can just do three things with it.