You are the Diver

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…

There are four things I’d like you to think about when you’re organizing your questions for a survey.

 Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.

 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!