You are the Diver
Thought leadership research is the diving board. YOU are the diver.
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Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Does the Order of Survey Questions Matter?
There are four things I’d like you to think about when you’re organizing your questions for a survey.
