You are the Diver

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

 There are a variety of ways to group your research respondents to better understand them.

 Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….

Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!