You are the Diver
Thought leadership research is the diving board. YOU are the diver.
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How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
