What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Your research can be a powerful force for your organization, if you can just do three things with it.
There’s some confusion. These work together, but aren’t the same thing.
Developing partnerships can bring you far more than just respondents to your survey!
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.