What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Research jargon is intimidating and doesn’t help your audience understand.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.