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What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Sarah and I rant about making sure your agency clients are ready for research.
Research jargon is intimidating and doesn’t help your audience understand.
How many respondents you really need.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?