Thought Leadership Research and Knowing vs. Making

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.