Thought Leadership Research and Knowing vs. Making

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

 Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…