Thought Leadership Research and Knowing vs. Making

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.

 It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…