The Importance of Your Point of View in Thought Leadership Research

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.

Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.