The Importance of Your Point of View in Thought Leadership Research

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…