The Importance of Your Point of View in Thought Leadership Research

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.