The Importance of Your Point of View in Thought Leadership Research

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!

 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…