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Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
Sample Balancing
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.