Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
In February 2020, I started a weekly video series. Little did I know what was to come.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.