The Importance of Your Point of View in Thought Leadership Research

Research jargon is intimidating and doesn’t help your audience understand.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

Knowing what people do isn’t the same as knowing what they think.

Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.

There’s some confusion. These work together, but aren’t the same thing.

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.