Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
There are four things I’d like you to think about when you’re organizing your questions for a survey.