The Biggest Secret About Thought Leadership Research

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

 Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?