The Biggest Secret About Thought Leadership Research
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Thought leadership research is the diving board. YOU are the diver.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.