The Biggest Secret About Thought Leadership Research
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
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It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Context in Research
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