Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Sarah and I talk about respondent sources and representative samples.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
My face tells you my answer in this one.
There are four things I’d like you to think about when you’re organizing your questions for a survey.