How to Talk to Clients About Pricing Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

Thought leadership research is the diving board. YOU are the diver.