How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
What makes a client a good research candidate for your agency.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
How many respondents you really need.
It’s not as easy as it looks, and running your own groups can affect the results.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.