How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
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Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
How Many Respondents Do I Need?
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
