How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
Research jargon is intimidating and doesn’t help your audience understand.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!