How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
			Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
			 One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
			 Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
			 This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!