How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Your research can be a powerful force for your organization, if you can just do three things with it.
Thought leadership research is the diving board. YOU are the diver.
Don’t create research to tell you “That”. Create research to tell you “If”.