How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
In February 2020, I started a weekly video series. Little did I know what was to come.
What makes a client a good research candidate for your agency.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
My face tells you my answer in this one.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.