This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
What makes a client a good research candidate for your agency.