How Many Questions Can I Put In My Survey?
It’s not really about the number of questions — it’s about your needs (and your audience).
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
There’s some confusion. These work together, but aren’t the same thing.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.