Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Sarah and I talk about respondent sources and representative samples.