Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Research jargon is intimidating and doesn’t help your audience understand.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.