Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
What makes a client a good research candidate for your agency.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!