Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Sarah and I rant about making sure your agency clients are ready for research.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Developing partnerships can bring you far more than just respondents to your survey!
There are four things I’d like you to think about when you’re organizing your questions for a survey.