Demonstrate Your Authority with Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.

Sarah and I talk about respondent sources and representative samples.