Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Sarah and I rant about making sure your agency clients are ready for research.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!