Building Thought Leadership With Research
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!