Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Your research can be a powerful force for your organization, if you can just do three things with it.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
There’s some confusion. These work together, but aren’t the same thing.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.