Avoiding Dusty Binder Syndrome

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.