Agency Thought Leadership Research: 3 Wins, 1 Project

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

Research jargon is intimidating and doesn’t help your audience understand.

It’s not as easy as it looks, and running your own groups can affect the results.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

Sarah and I talk about respondent sources and representative samples.