Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
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Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
