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Agency Thought Leadership Research: 3 Wins, 1 Project

BySusan October 23, 2020May 20, 2022

Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!

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The Biggest Opportunity You’re Missing With Your Research

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

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Two Nerds Talking Research with Wine #2

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

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An Amazing Resource

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

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How to Talk to Clients About Pricing Research

Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.

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How Do I Get People to Take My Survey?

It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…

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Using Your Existing Research to Build Your Thought Leadership

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