Agency Thought Leadership Research: 3 Wins, 1 Project

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.

 If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…