Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Your research can be a powerful force for your organization, if you can just do three things with it.
It’s not as easy as it looks, and running your own groups can affect the results.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.