There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Sarah and I rant about making sure your agency clients are ready for research.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.