Make the Most of Your Thought Leadership Research
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Your research can be a powerful force for your organization, if you can just do three things with it.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.