Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
There’s some confusion. These work together, but aren’t the same thing.
Sarah and I rant about making sure your agency clients are ready for research.
It’s not as easy as it looks, and running your own groups can affect the results.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.