Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
My face tells you my answer in this one.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Knowing what people do isn’t the same as knowing what they think.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Don’t create research to tell you “That”. Create research to tell you “If”.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…