Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Developing partnerships can bring you far more than just respondents to your survey!
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.