Forget the Research Jargon

Sarah and I rant about making sure your agency clients are ready for research.

Knowing what people do isn’t the same as knowing what they think.

How many respondents you really need.

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.