Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Sarah and I rant about making sure your agency clients are ready for research.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.