Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
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Fricken’ Likerts
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What is Net Promoter Score?
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How Long Does Research Take?
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“But We Already Know Our Audience”
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….