Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Sarah and I rant about making sure your agency clients are ready for research.
Your research can be a powerful force for your organization, if you can just do three things with it.
You may not be considering how your research initiative can bring your whole organization together — but you should!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.