Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…