Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
My face tells you my answer in this one.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.