Two Nerds Talking Research with Wine #6
Sarah and I rant about making sure your agency clients are ready for research.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
It’s not as easy as it looks, and running your own groups can affect the results.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.