Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
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An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Two Nerds Talking Research with Wine #5
Sarah and I talk about respondent sources and representative samples.
No, You Shouldn’t Run Your Own Focus Groups
It’s not as easy as it looks, and running your own groups can affect the results.
Two Nerds Talking Research with Wine #3
How many respondents you really need.