Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
There are a variety of ways to group your research respondents to better understand them.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!