Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Sarah and I rant about making sure your agency clients are ready for research.
Knowing what people do isn’t the same as knowing what they think.
Developing partnerships can bring you far more than just respondents to your survey!