Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Sarah and I talk about respondent sources and representative samples.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
There’s some confusion. These work together, but aren’t the same thing.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…