Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
There are a variety of ways to group your research respondents to better understand them.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Sarah and I rant about making sure your agency clients are ready for research.