You are the Diver

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

 This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…