This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.