Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
It’s not as easy as it looks, and running your own groups can affect the results.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
You may not be considering how your research initiative can bring your whole organization together — but you should!