Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s so much more to an agency owner’s story than their age,…
It’s not really about the number of questions — it’s about your needs (and your audience).
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Developing partnerships can bring you far more than just respondents to your survey!