Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
How many respondents you really need.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!