Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
If you collect information from your customers, you can probably build thought leadership content from data you already have!
It’s not really about the number of questions — it’s about your needs (and your audience).
Developing partnerships can bring you far more than just respondents to your survey!