FWR

Segments vs. Personas

BySusan October 9, 2020May 18, 2022

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

FWR

12 Topic Challenge

I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.

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What is Net Promoter Score?

Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!

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Getting Attention With Your Thought Leadership

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

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How Should We Be Segmenting Our Audiences in Research?

There are a variety of ways to group your research respondents to better understand them.

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The Biggest Secret About Thought Leadership Research

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

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Can a Few Respondents Skew My Results?

Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

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