Should I Buy a List of Respondents for my Survey?

 This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…