Two Nerds Talking Research with Wine #3
How many respondents you really need.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.