Two Nerds Talking Research with Wine #3
How many respondents you really need.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.