Two Nerds Talking Research with Wine #3
How many respondents you really need.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Your research can be a powerful force for your organization, if you can just do three things with it.
Sarah and I rant about making sure your agency clients are ready for research.