Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
What makes a client a good research candidate for your agency.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…