Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
What makes a client a good research candidate for your agency.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
My face tells you my answer in this one.