Personas vs. Personalization
There’s some confusion. These work together, but aren’t the same thing.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
It’s not really about the number of questions — it’s about your needs (and your audience).
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!