I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Your research can be a powerful force for your organization, if you can just do three things with it.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.