I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Sarah and I rant about making sure your agency clients are ready for research.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.