I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
It’s not really about the number of questions — it’s about your needs (and your audience).
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Developing partnerships can bring you far more than just respondents to your survey!
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!