I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Research jargon is intimidating and doesn’t help your audience understand.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!