Engaging Partners in Your Thought Leadership Research
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
It’s not really about the number of questions — it’s about your needs (and your audience).
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.