Engaging Partners in Your Thought Leadership Research
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
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As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…