Engaging Partners in Your Thought Leadership Research

Don’t create research to tell you “That”. Create research to tell you “If”.

Your research can be a powerful force for your organization, if you can just do three things with it.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.