This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
“For how long are attitudinal segments valid? One year? Two? Five?” The fact is, much depends on the industry you’re in. If it’s experiences massive changes in technology or public perception (think of self-driving vehicles, DNA testing or the firearms industry), attitudes can change quickly. But for other industries, we don’t expect to see attitudinal…
in late 2018 I had the pleasure of spending a few days with more than 75 agency owners at the Agency Management Institute All AMI Conference during which I hosted two roundtable discussions about persona development. When I asked the agency owners if they were developing personas in their work for clients, virtually all said…
Research can be a difficult topic to broach with clients. I go into every discussion with a new agency or prospective client assuming they’ve had a bad experience with research — because most of them have. It’s often been difficult for clients to understand and make use of the many tables and charts they receive…
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies — the attitudes clients hold about agencies, where they believe agencies offer value for their clients, and how clients want their agency relationships to be structured. Agency Buyer…
Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to check out. But I’d like to talk about WHY they did the research they did and WHY it’s different. Infusionsoft serves small businesses…