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A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?

You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.

Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.

There are four things I’d like you to think about when you’re organizing your questions for a survey.

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

You may not be considering how your research initiative can bring your whole organization together — but you should!