Research can be a difficult topic to broach with clients. I go into every discussion with a new agency or prospective client assuming they’ve had a bad experience with research -- because most of them … [Read more...] about Is Your Client Ready for Research?
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New Audience Audit Study Reveals What Agency Clients Want – and Why
Today at the BOLO conference for digital marketing agencies, Drew McLellan and I presented the first look at our new study aimed at understanding how clients choose agencies -- the attitudes clients … [Read more...] about New Audience Audit Study Reveals What Agency Clients Want – and Why
Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft
Today Infusionsoft published their 2014 Small Business Market Survey, based on research conducted by Yours Truly. Their post and the full report share a wealth of insights, which I encourage you to … [Read more...] about Understanding Small Business Ownership Through Audience Segmentation at Infusionsoft
In Audience Segmentation, “I Don’t Know” is a Good Answer
Prospective clients for our audience segmentation research often ask how many segments they'll have, and if we know ahead of time what defines them. We don’t. We don’t know what characteristics … [Read more...] about In Audience Segmentation, “I Don’t Know” is a Good Answer
Infusionsoft Publishes Audience Audit Segmentation Research
As you might imagine, the majority of the research we do for clients never sees the light of day beyond their doors. Typically it's behind the scenes, driving better marketing strategy -- so you may … [Read more...] about Infusionsoft Publishes Audience Audit Segmentation Research
Question: Will Research Make Me Change My Brand Voice?
I got a great question from a prospective client today: "Our brand has a voice and a message we're very passionate about. After doing this research into our audience segments, are you going to tell us … [Read more...] about Question: Will Research Make Me Change My Brand Voice?
