Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!