The Importance of Your Point of View in Thought Leadership Research

Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.

 As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.

There are four things I’d like you to think about when you’re organizing your questions for a survey.

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!