I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Research jargon is intimidating and doesn’t help your audience understand.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.