Using Your Existing Research to Build Your Thought Leadership

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.

It’s not as easy as it looks, and running your own groups can affect the results.

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.