How Many Responses Will I Get?

Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.

There are four things I’d like you to think about when you’re organizing your questions for a survey.

You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.

 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!

 An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!