Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!