Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
It’s not really about the number of questions — it’s about your needs (and your audience).
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
There’s some confusion. These work together, but aren’t the same thing.
Your research can be a powerful force for your organization, if you can just do three things with it.