A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Thought leadership research is the diving board. YOU are the diver.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!