Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.