Breaking Down Silos with Research

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…

Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!