What makes a client a good research candidate for your agency.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.