Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
Sarah and I talk about respondent sources and representative samples.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.